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Market Strategy: Accurately Lock Generation Z
1. Social Media Bombing
Bang Box on TikTok and Instagram
Launch a challenge to encourage users to share "Smoke Skills Vision"
Frequency", and quickly penetrate the young circle with the help of the red net.
Its hashtag #BangBoxVibe has exceeded 200 million views
Second.
2. Offline flash and music festival cooperation
Brands often appear in electric syllables, skateboard parks and other scenes,
Attract potential users through free experience campaigns to shape the “tide”
Flow Lifestyle Image.
3. Controversial advertising
Promotional phrases such as "one breath of relief" and "redefining breathing" have been
Critics downplay health risks, suspected of inducing non-smokers to taste
Try it